Nike's Move to Zero represents the company's commitment to achieving zero carbon emissions and zero waste, safeguarding the future of sports and the planet.
Following receipt of the MTZ product list, our team categorizes the items and batches them on set. I then proceeded to the set to provide art direction for the photographer and models, ensuring the capture of five poses for each HTT and detailed shots. Subsequently, I select the final five photos based on compositional design, ensuring coherence and visual appeal. Collaboratively, our team integrates graphic elements provided by the brand team to fill any remaining negative space.
Team: Nike_GBI | ICON.LA
Role: Photo_Directing | Design | Digital_Production
A special thanks to Adam Bosley for his incredible work in creating all the illustration assets for Nike!