PDP on-Figure on Location (FOAM) brings a tone of voice that reflects our consumers behavior. Our consumers are style driven and proud to show their looks with simple DIY content. With a simple production, we can create content for hundreds of product that speaks to this language.
Each product comes with the following: A head to toe photo shot that maximizes the model's presence in the frame and highlights the shoe's shape, ideal for showcasing the lateral side of the shoes; A close-up photo of the shoes, capturing details such as the swoosh, sole, tongue, laces, and toe cap; A 6-8 second short-form looped video comprising three action views: head-to-toe, portrait, and footwear detail.
Team: Nike_GBI | ICON.LA
Role: Photo_Directing | Video_Directing | Editing_Directing