Nike's Power Franchises epitomize the brand's dedication to consistently delivering consumer favorites. These products are pivotal to Nike's brand identity and commercial success. We endeavor to cultivate a strong rapport with our members by crafting, curating, and deploying engaging content across our platform, compelling them to revisit our offerings.
Our GBI team collaborates closely with the 365 marketing team to ensure that this project receives the highest level of attention, maintaining the essence of an e-commerce photoshoot. We capture all products on-body (including FW/Apparel) to evoke inspiration among consumers and foster relatability. Our approach involves enhancing creativity through refined styling, makeup, and props.
Team: Nike_GBI | ICON.LA
Role: Co-Directing | Photo_Selecting | Digital_Production
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