In 2022, Nike introduced a new range of statement leggings, moving away from activity-specific products to focus on the emotional experience. The three new franchises: Zenvy, Universa, and Go—replaced previous lines, offering premium fabrics at a higher price point. Our goal was to highlight details like seams and fabric quality with views emphasizing dynamic posing and mid-level cropped details.
Nike Go Women's Firm-Support High-Waisted Full-Length Leggings with Pockets
"Different from other leggings, utilize a close-cropped HTT shot for the A view. Minimize negative space at the top and bottom of the frame. Incorporate active poses."
"When photographing shorts, aim for a crop above the knees and incorporate active poses."
"Crop the image from the waistband to the feet, leaving two bars above the waistband and one bar below the feet or shoes. Ensure the swoosh on the side of the leggings is visible, and consider incorporating active poses."
"Crop the image from the waistband to the feet, leaving two bars above the waistband and one bar below the feet or shoes. Ensure the swoosh on the side of the leggings is visible, and consider incorporating active poses."
"Crop the image from the waist down to just above the knee. Capture the shot in a 3/4 view with crossed legs to highlight the curvature of the leggings."
"Capture a rear view to showcase the construction of the leggings."
Nike Go Women's Firm-Support Mid-Rise 8" Biker Shorts
Team: Nike_GBI | ICON.LA
Role: Art_Direction | Co-Directing | Style_Guide